BOLD IS WHERE WE BEGIN
Driving Growth Paths For Innovation Companies
Headquartered in Denver, CO and with clients around the globe, Market Creation Group (MCG) is a proven management consulting firm that focuses on finding growth paths for its technology & energy innovation clients by developing marketing and branding strategies that drive results. With solid methods of mapping the company's goals with the buyer's needs, MCG uncovers the pathways for increased revenue generation with more efficiency, whether the end-goal is growth, acquisition, IPO or competitive domination.
From start-ups to well-established emerging companies, if you have a desire for growth, MCG will design a unique program that fits your needs and achieves your goals.
MCG's results speak for themselves:
140 clients boldly (and proudly) served
11 years of demonstrating bold strategies
21 clients successfully acquired or IPO'd
5 companies we've taken an equity position
201 Milwaukee Street
Denver, CO 80206
Areas of Practice
Go-to-market & Marketing strategy
Figuring out how, where and when to execute marketing programs as well as the right channels for an optimized growth strategy is not easy. Doing it with the most efficient cost model is even trickier. MCG's proven model for identifying the right paths to market, as well as how to gain optimal awareness will set you up for success, both short-term as well as long-term.
Interim CMO support
Whether you're at that critical growth stage where you need marketing leadership, or you are going through a transition, MCG has worked closely with emerging tech company CEOs to build and manage a solid marketing program on an interim basis. Our goal with interim CMO services is to build a great plan, manage the execution and then provide a warm transfer of the programs to a more permanent professional.
Great brands start with great planning. MCG's process is uniquely designed to build powerful brands that GROW, ATTRACT, SHINE and LAST. This isn't just a logo redesign. This is developing an entire brand strategy designed to map to the emotional and logical desires of your target market, while creating a framework that will accomplish goals and stand the test of time.
A path for growth can only be successfully adopted and achieved when a solid go-to-market and growth strategy is put in place that connects marketing, sales, a strong brand, a fit into a marketplace and understanding the mindset and buying behavior of your prospects.
buyer mindshare mapping
Knowing your buyer is everything. Understanding not only how they buy, but also how they think is critical to build a successful growth plan for your company. When you know your buyer, alignment between all functions, including product, sales, marketing, finance and operations are in sync and growth becomes more autonomous.
Acquisition & Exit Consulting
Fashion law is a little bit like the Wild West. There’s a lot of potential, but the rules can seem convoluted and vague at best. Protecting a brand or even a single design involves intellectual property, copyrights, trademarks, and patents.