/// A Technology Brand Consultancy

Is Branding The Enemy of EBITDA?

There are three factions of people based on the above headline: those that vehemently agree with the question; those who think a strong brand naturally drives a stronger EBITDA; and then those who have no clue what EBITDA is. To the folks who don’t know EBITDA: EBITDA is ‘earnings before interest, taxes, depreciation & amortization. […]

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Can A Brand Impact Valuation For a Tech Company’s Exit Strategy?

We get asked this question a ton. Sometimes it is asked kindly and sometimes we’re called “brazen” for connecting a brand’s potential impact with valuation. But I think it is worthy of discussion. A Bit of Background: At MCG, we do a lot of outreach to emerging technology companies to drive business our way.  It’s one part […]

Elevating Your Brand

Using Brand Value to Drive Your Valuation

In the emerging tech world, the valuation is everything. Revenues, run-rate, MRR, expenses, market share- it all factors into that one key metric: VALUATION. Even the HBO show, Silicon Valley, has made numerous one-liners about it. It drives everything. So here’s a question: How does your brand value drive the valuation? Brand is a softer, less […]


Some exciting news from Market Creation Group

Dear Beloved Clients, On behalf of the team at Market Creation Group, I’m delighted to share some bold, exciting and ‘new’ news with you. Not only are we celebrating MCG’s 9th anniversary with you today, but we’re also announcing some enhancements to our delivery model as well as a new brand that we’re officially rolling […]


2015 Thinking: Do you have a Strategy or a Playbook?

Market Creation Group would like to take this opportunity to welcome you all into 2015… Some of us have been planning our attack on the new year since 2014 began. Others just started thinking about 2015 as they watched the ball drop on Wednesday night. Regardless, I would like you to think about something as […]

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MCG Snap App

Looking for a creative internship? Advertising moves fast. So show us how you can capitalize on 10 seconds before they disappear. Tell us in a Snapchat what it is that qualifies you as the next creative intern at Market Creation Group. Send applications to Snapchat username: Corylegwarmer Get more info here: MCG Snap App

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If You Self-Brand, You’ll Go Blind

Unleash The Power of Your Brand Without Losing Your Vision We’ve all heard the rumors that playing with your brand can lead to blindness. You may have even tested the waters and fiddled around a little bit just to see what happened. As experts in the field of brand consulting, MCG is here to tell […]

CEOs on Social Media

How to Sell to CEOs via Social Media

Reaching the Notoriously Anti-Social (Media) You’ve got a product every business needs and you’ve got your messaging down pat. But in the world of B2B, getting that message to resonate with the CEO is the holy grail of sales success. According to a 2013 Capterra study, CEOs were involved in 40% of all software purchases. […]