/// A Technology Brand Consultancy
Elevating Your Brand

Using Brand Value to Drive Your Valuation

In the emerging tech world, the valuation is everything. Revenues, run-rate, MRR, expenses, market share- it all factors into that one key metric: VALUATION. Even the HBO show, Silicon Valley, has made numerous one-liners about it. It drives everything. So here’s a question: How does your brand value drive the valuation? Brand is a softer, less […]

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Some exciting news from Market Creation Group

Dear Beloved Clients, On behalf of the team at Market Creation Group, I’m delighted to share some bold, exciting and ‘new’ news with you. Not only are we celebrating MCG’s 9th anniversary with you today, but we’re also announcing some enhancements to our delivery model as well as a new brand that we’re officially rolling […]

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2015 Thinking: Do you have a Strategy or a Playbook?

Market Creation Group would like to take this opportunity to welcome you all into 2015… Some of us have been planning our attack on the new year since 2014 began. Others just started thinking about 2015 as they watched the ball drop on Wednesday night. Regardless, I would like you to think about something as […]

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MCG Snap App

Looking for a creative internship? Advertising moves fast. So show us how you can capitalize on 10 seconds before they disappear. Tell us in a Snapchat what it is that qualifies you as the next creative intern at Market Creation Group. Send applications to Snapchat username: Corylegwarmer Get more info here: MCG Snap App

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If You Self-Brand, You’ll Go Blind

Unleash The Power of Your Brand Without Losing Your Vision We’ve all heard the rumors that playing with your brand can lead to blindness. You may have even tested the waters and fiddled around a little bit just to see what happened. As experts in the field of brand consulting, MCG is here to tell […]

CEOs on Social Media

How to Sell to CEOs via Social Media

Reaching the Notoriously Anti-Social (Media) You’ve got a product every business needs and you’ve got your messaging down pat. But in the world of B2B, getting that message to resonate with the CEO is the holy grail of sales success. According to a 2013 Capterra study, CEOs were involved in 40% of all software purchases. […]

Brand Masturbation is KILLING Your Business

I am writing this post out of frustration to be perfectly honest. My company is working on a rebranding effort for a large internet security software company. In doing the competitive market research, we segmented the competitors into key categories that they highlighted or made as a focal point in their brand strategies. There was […]

Welcome Adam Ragsdale!

We are excited to announce that MCG’s team just got even sexier! (No, we didn’t think it was possible either). We’d like to welcome Adam Ragsdale as the newest member of the Account Services team.   With 15 years of experience, Adam has become a valuable asset to the Market Creation Group, sharing his talent […]